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Nowadays, live streaming is quite popular among young people. In order to grab the market share of the young, the internet giants spend lots of efforts to develop their own live streaming businesses. So did Amazon. On Aug. 25, 2014, Amazon acquired Twitch Interactive for US$970 million, so that it can enhance its influence on the market of the young. 

Owned by Amazon, Twitch is a video live streaming service that focuses on video game live streaming. It broadcasts esports competitions, music, creative content, etc. And now, Twitch does play a considerably important role on the market of the young.

On iOS AppStore, Twitch’s rating is 4.7 out of 5.0, with user ratings of more than 1.6 million. On Google Play, its rating is 4.4 out of 5.0, with 4,644,279 user reviews and more than 100,000,000 installs. On Amazon, its rating is 4.2 out of 5.0, with 175,064 user reviews.

It is worth mentioning that Twitch is in the 7th place in Category-Photo and Video on iOS AppStore.

Most of the updates of the App are Bug fixes, stability fixes, and app optimizations. It is quite obvious that the key features of Twitch have already been supported, and the only thing the developer needs to do now is to expand its contents and to maintain its good performance.

Various Games: Users can enjoy all categories of games on Twitch: single player games, multiplayer games, MMO RPG, strategy and FPS games for PS4, PC, Xbox One and Nintendo Switch games. Besides, all popular games are included: Minecraft, Fortnite, CS:GO, PUBG, FIFA, League of Legends, Call of Duty, Valorant, Grand Theft Auto, Overwatch, World of Warcraft: The Burning Crusade, Apex, WildRift, Garena Free Fire and much more.

Live Chat is also supported when you are watching live videos. With live chat, game lovers can talk about strategy and gameplan with not only other fellow gamers, but also with the streamers. The feature of live chat highly increases users’ engagement on the App, and as a result, it enhances users’ stickiness to the App.

Sports & Others: Even though you are a sports lover instead of a game lover, you will still find Twitch enjoyable. As you can also find a large number of sports live videos here, such as basketball, baseball, soccer, football, swimming, wrestling, hockey, pool, and much more. Besides, music and other “creative contents” are also available on Twitch.

Pros:

-User experience is good as streaming is clear and there is no lag. Users can easily jump into the live videos.

-People are happy to find that there are a variety of contents on the App, and they are all in good quality.

-The App is really easy to use as the operations are straightforward and the interface is easy to understand.

-People find it really enjoyable as fellows sharing the same interests can get together on Twitch to share opinions no matter how far away they are with each other.

Cons:

-There are too many ads, which really makes some users frustrating.

-Different bugs often appear on different devices, making people feeling annoying.